Market Halls Reports 277% Rise in Christmas Bookings
Market Halls has reported a 277% increase in Christmas bookings compared with the same point last year, with the food hall operator seeing increased demand for festive events combining food, drink and entertainment.
The group said growth has been driven by returning corporate customers, new business and increasing demand for exclusive venue hires across its estate.
Market Halls has also pointed to the continued development of its Games Hall concept as a factor in the increase.
The social gaming format, which combines games with the group’s food and drink offer, was initially introduced at Oxford Circus before being expanded to Canary Wharf earlier this year.
Market Halls said the concept is helping it respond to businesses seeking alternatives to traditional Christmas meals and parties.
The group is also launching an updated ‘Made for Christmas’ campaign as it continues taking bookings for the festive period.
This year represents Market Halls’ largest investment in Christmas programming to date, with live entertainment, seasonal food and drink and festive booking packages being introduced across its venues.
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