UK Travellers Drive Value Growth for Palladium Hotel Group as Balearic ADR Rises 10%

UK travellers remain Palladium Hotel Group’s leading source market in 2026, with higher average daily rates contributing to performance across several of its key destinations.

In Spain, British guests have generated 30% of the group’s total room revenue year-to-date, in line with 2025.

Average daily rate from the UK market has increased by 4% across the group’s Spanish properties, rising by 10% year-on-year in the Balearic Islands.

Ana Morillo, Chief Sales & Marketing Officer of Palladium Hotel Group, commented: “The UK is a key market for Palladium Hotel Group, and the growth in average daily rates we’re seeing across our Spanish destinations strengthens its importance to our business. We are investing in experiences that go beyond the traditional hotel stay, with gastronomy, entertainment and lifestyle playing an increasingly important role in how we differentiate our offering. The Site Ibiza represents a significant step in that direction, as we continue to develop our luxury and lifestyle portfolio in destinations where we see long-term potential.”

To read the rest of this article please follow the link; –https://www.hospitalityandcateringnews.com/2026/10/uk-travellers-drive-value-growth-for-palladium-hotel-group-as-balearic-adr-rises-10/