Seven Dials Market Bar Sales Rise 15% as October Revenue Reaches £1.8m
KERB has reported a 15% increase in bar sales at Seven Dials Market during October, as its flagship Covent Garden food hall recorded £1.8 million in overall monthly sales.
The results come during a challenging trading period for Britain’s pubs, bars and hospitality operators, with new research from NIQ showing that drinks sales at managed venues declined year-on-year in three of the four full weeks of October.
Seven Dials Market, which accommodates 21 independent London food traders and two bars, has been developing its evening offering through live entertainment, drinks partnerships and seasonal events.
In October, KERB introduced Dials After Dark, a programme of live bands, DJs and other performers taking place on Friday and Saturday evenings.
The initiative has been designed to encourage customers to remain at the food hall later into the evening, combining the market’s street food offering with drinks and entertainment.
KERB reports that the programme has contributed to increased bar sales, alongside its wider programme of events and brand partnerships.
The operator also introduced Seven Sins Market, a ten-day Halloween collaboration with Meantime Brewing Company.
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