Accor’s greet Brand Makes UK Debut with Harlow Opening
Accor’s economy hotel brand greet has made its UK debut with the opening of greet London Harlow in Essex.
The 119-room property has been converted from an existing hotel and is owned by Proark and managed by Aimbridge Hospitality EMEA under a franchise agreement with Accor.
Located in Harlow Sculpture Town, the hotel is approximately 20 minutes by car from London Stansted Airport and has direct rail connections to London Liverpool Street.
The property has been developed around greet’s select-service model, focusing on accommodation, breakfast, Wi-Fi and informal hospitality at an accessible price point.
Aiden McAuley, Spokesperson for Accor in the UK & Ireland, said: “The arrival of greet marks an important milestone for Accor, reinforcing our commitment to diversifying our economy portfolio in the UK. As traveller expectations continue to evolve, brands like greet enable us to meet increasing demand for affordable hospitality that combines comfort, character and purpose, without compromising on value.”
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